Video 4x Effect Coaching Program

Watch THIS First

This is for you if:

You want your team to be so dialed in that video is practically hands-off for you.

If you just want to show up, film and have all your editing, ranking, optimization, posting, strategy, etc., done by your team, who knows exactly what needs to happen, why their doing it, and have the processes in place to make it steam-lined. If you want to have the same experience of having my team do this for you without having to hire us to do it.

You are looking to use video as a tool to be everywhere and touch your audience on a deeper level

You’re looking to do more than traditional “how-to” content. You want your team trained on our frameworks, ethical persuasion and influence, scripts and process to create content that gets shared, commented, liked, and reacted too. You’re looking to “level-up” your videos on all levels so you build a stronger bond, bigger audiences and larger email list.

You’re looking to combine your marketing efforts with video instead of just having an editor who knows how to make a video. It’s video with intention and strategy.

You want to learn this process so you can deploy this for your clients and get them better results and distribution.

What You’re Going To Get:

My team is going to train your team (no matter what size) how to be me. So you can have an internal team who knows our strategy, copy, tactics, and methods. You will have a creative director and team who becomes the “Brandon” of your business. That could be you (if you want it to be) or someone already on your team (ideal situation) and have as many of them go through the program at one time. Your team becomes equipped to handle all your video content including when to post, what to post, how to edit, how to script and understand our video frameworks. Your team will give creative direction, but most importantly it becomes completely hands off for you, the entrepreneur, until a report is handed to you. You just show up and do not have to worry about anything else. This program will help you turn your video editor into your creative director.

You will Grow On:
YouTube | Facebook | Instagram

Program Structure

Group Setting

Every week you get 1 group call on Monday’s which is 30-60 minutes of training and homework for the week followed by 30 mins of Q&A. You get our team training video, Asana workflows, internal checklists, time-standard worksheet, and employee rules.

Video training

Video training and HW for each week then a call to go over and map it out.

Facebook Messenger

Facebook Messenger Access with Brandon for 90 Days for Emergency questions (this is a specific bonus we are only offering to our first program members, which will be you!)

Facebook Group

Get an access to our exclusive private facebook group where you can learn from other members and to have an update for the upcoming events.

13 Weekly Group Calls

Provides trusted communication, data and identity management solutions for the education, public and business sectors.

6 One on One Calls With a Coach

Get an exclusive talk with a coach for six sessions.

Reviews

Reviews of your content, topic ideas, and scripts in the FB group

Hire a Team

We can also hire your team for you, video editors and QC people, etc. This is also a feature we are only offering to our first program members.

Week 1: Determining The Video Types For Brand Growth

How To
Thought Reversal
Motivational
VLOG
Thought Leadership
Podcast - Mini and Full
Repurposing the content and what each video will have Instagram Stories

Week 2: Branding - Developing The Video Style Guide For Speed and Creativity

Provide examples of effective style guides
Text Animations Designed: Steps slider, quotes animation, lower third, normal explainer text, and CTA animation
Templated format for creativity and speed. What comes in and when/how it is designed.
Logo Reveal of Brand Intro Video
Create a checklist of things you need (i.e. Thumbnail designs, bar mini clips designed, YT full end card, FB end card, mini FB end card, mini Instagram end card, etc.)

Week 3: Hiring Your Team and Workflow Process

You will need to hire 2 video reviewers (who check videos for grammar mistakes and video editing mistakes)
Create a standard so that the video reviewers know what to look for
If do not have a local editor then we recommend getting one to remove you from the process
Hire 1-2 video editors depending on how much content you want to post
Set up a project management software (we use Asana and will go over how to set it all up if you use asana)

Training Videos for the video editors and video reviewers for asana
Depending on which style of video’s you want, we give certain deadlines for editors to complete a task, to do changes, and for video reviewers to make reviews and we talk about how to do all the cost for editors along with the project details (in the SoldWithVideo Processes)
Thumbnail process and posting process

Week 4: Mapping Out 3 Months of Content

How to find the topics
Determine freebies and lead magnets, and go over the funnel. Talk about email list and marketing and leads.
Allow for on the fly content
Integrate scheduled content with on the fly content
Make sure all content is aligned with the business end goal
Schedule content to fit into the launch process
What’s the strategy?

Week 5: Scripting

How to optimize your video effectiveness
Don’t have the entrepreneur make claims without discrediting the old ones
Why you need to outline every video
Learn influence and persuasion formats
Sleight of Mouth scripting

Week 6: Filming

Concise, coaching the entrepreneur to say what you need them to say
How to shoot and what settings
Tools we use, Sony a6300 w/30mm sigma, zhiyun gimbal crane
Batch film, different shirts

Week 7: Editing Training

Editing for leading people
Jumpcuts
Zoom in and Zoom outs
Text on screen
Keeping animations consistent
Instagram stories

Week 8: Posting

When to post and where
How to post on YouTube
It all starts with YouTube and then focusing on Facebook.
One video a week designed for Facebook (general, TR, motivational) and one designed for YouTube
How to email out
How is it all connected
Scheduling it all out
YouTube SEO

Week 9: Running For Video Views and Creating Remarketing Campaigns on Facebook

When to post and where
How to post on YouTube
It all starts with YouTube and then focusing on Facebook.
One video a week designed for Facebook (general, TR, motivational) and one designed for YouTube
How to email out
How is it all connected
Scheduling it all out
YouTube SEO

Week 10: Optimizing The Videos On FB For Reach and Engagement

When to post and where
Run videos for engagement
Build more engaged audiences before you sell

Week 11: Powerful Copy and Scripting

SOM patterns, binds, and pattern interrupts
Lead people on the video
Show them how to pull people in through video

Week 12: Putting It All Together For Brand Growth and Marketing

Putting all of what you learned from the last weeks together and turning it into an effective, efficient and profitable strategy.
What are you selling, what type of content should you be doing?
What can you repurpose?
How do you build the email list and remarketing audiences?